Client Onboarding Questionnaire

Brand Basics

Brand Name *

Website URL *

Product or Service Description *

Tell us what you do in 2-3 sentences

Industry or Category *

Target Market *

Brand Positioning *

Brand Tagline or Core Message *

Business Objective

What is the primary goal of this Reddit pilot campaign? *

What outcome would make this pilot a success for you? *

Problem Statement

What challenge is your brand currently facing? *

What do customers typically struggle with before choosing your product? *

Target Audience

Who is your ideal customer? *

What are the most significant problems your product solves for them? *

What questions do customers frequently ask before making a purchase? *

Keywords and Search Topics

List keywords people might use when searching for your product *

Separate each keyword with a comma

List problem-based searches your customers are likely to make *

Are there specific keywords or topics you would like us to prioritize?

Competitor Landscape

Who are your main competitors? *

Which brands do customers typically compare you with? *

In your view, what do competitors currently do better than your brand?

What sets your brand apart from the competition? *

Brand Messaging

What are your key selling points? *

What brand values are most important to you? *

How would you like your brand to be perceived by customers? *

Content and Resources

Please share any materials you'd like to include (paste URLs or describe)

You can share links or drive folder access in this field

Restrictions and Guidelines

Are there any topics or claims we should avoid in our messaging?

Are there legal or compliance restrictions we should be aware of?

Are there specific words or phrases you prefer we avoid?

Tracking and Reporting

Which landing page should we direct users to, if applicable?

Which actions matter most to you for this campaign? *

Campaign Alignment

What would you like Reddit users to understand about your brand after engaging with our content? *

Is there anything else we should know about your brand, product, or expectations before we begin?

Your Contact Information

Email *

Phone Number *

Your Name *

Your Designation

Please complete this questionnaire at least 48 hours before your onboarding call. All responses will be sent to contact@heramb.online.